MugsyCl!ckers

Photo Day Fun with MugsyClicks

2011-10-09T16:36:00.000-07:00

School Photo Day is a whirlwind of experiences for us all. There are tons of move able parts to producing a successful photography day. There are school needs, parent needs, weather occurrences, time lines and hundreds of personalities. Our number one philosophy is "keep it fun" seconded by "wear strong antiperspirant." St Rose School in Santa Rosa, CA helped us along by combining "Crazy Bottom Day" with school picture day and as you can see by "Photo Day Fun with MugsyClicks" video there was lots to smile about!

2011-09-12T16:24:00.000-07:00

LiveYearbook.com
I am very excited to announce our alliance with LiveYearbook. This innovative school yearbook company's vision is truly a revolution! Their warm and friendly team understands the traditional challenges that plague yearbook advisers and have created a company that offers late deadlines (include spring activities), ease of catching mistakes before going to print, individualized photos of students and their friends, as well as simplified order collection.

Here are LiveYearbook's Key Advantages:

Custom - Every student gets 2 free pages to add more pictures of them and their friends using all of the extra pictures that were not used in the yearbook or they can upload their own, subject to school approval. Name and picture on cover, add as many pages as desired for a nominal fee.

Flexibility - No early deadlines with a 3 week print guarantee, allowing spring activities to be included and printed books received before school is out.

No minimum order quantity requirement, eliminating all risk of loss to the school.

2 books for the price of 1...every printed book includes an online book at no extra charge.

Choices - exclusive online book only option at 50-70% less than print and we can always print a book later if desired.

Online viewing before going to print, allows more eyes viewing to catch mistakes.

Revenue sharing on all custom products, including custom pages and activity books (expanded memory books of any school activity).

Media storage with access perpetually.

LiveYearbook's goal is to provide a more personal yearbook experience without sacrificing school control and at the same time provide flexibility and choices while meeting the tech trends of parents and students in an online world today.

To learn more visit: LiveYearbook.com or contact Linda@mugsyclicks.com.

2011-09-06T20:11:00.000-07:00

Smile Business

Here at MugsyClicks we are in the business of "smiles". Most days there are many, but occasionally, there is a sweet scared muffin or an independent-minded soul who just can't bring a light spirit to the camera. To them I dedicate this reminder that "life is more worthwhile when you just smile".

With loving thanks to the artists who brought us this tender joy- Charles Chaplin and Micheal Jackson.

2011-08-30T21:31:00.000-07:00

MugsyClicks Summer Fun

Summer is a wonderful season for photographers, long days and sweet summer light. Here are a few of our photographer's summer images.

Linda J Russell- I visited my daughter in Capetown, South Africa and we traveled to Mozambique to enjoy the warmth of the Indian Ocean. These are some of my favorite images from this remarkable adventure. Russellphoto.com


Enchanted by the dogs of Tofo Beach in Mozambique - Linda's African Adventure


Working hands- Linda's African Adventure

Mompreneur and daughter with fresh pineapple


Nando- Linda's African Adventure


Sibling Rivalry- Linda's African Adventure

Michelle Feileacan- Our family vacation brought three generations together in the warm sand and water of Maui. Hawaii is special to my family and my oldest has been 5 times - this time he was old enough to snorkel with us, which is a big thing in my family. http://michellefphoto.com/

Old enough to snorkel

First Flight to Maui

Rosie with his grandparents

Hawaii is Special.

Suzanne Karp: Our summer was filled with family, friends, feasts and festivals! http://www.suzannekarp.com/

A friend's daughter visiting from Japan.

Zeke fishing on the Sacramento River

Henry Silva: Friday, July 23rd. Light Airs and Clear weather. Saw some Turtle upon the Water

but could not catch any. Sounded no ground with 200 fathoms. Variation 15 degrees 40 minutes East. Wind southerly. Henrysportfolio.com

Sea turtle, Oahu

Cam Sanders: Family Fun dominated his summer as well. http://camsanders.com

Some creatures are not so interested in the Season Premiere of Project Runway, it turns out! Other creatures, very much so.

"Donut-ing" on Wellfleet Harbor MA with Uncle Cam. Have these kids ever had so much fun in their lives?!?

2011-08-22T12:51:00.000-07:00

Photo Grooming Tips & Hints.

How to get great portraits of your kids.

Hair

We always bring combs to shoots. We do not allow children to share combs, and we discourage them from keeping them afterward. All of our photography teams are trained in lice prevention.

If you have special hair concerns feel free to send them in writing with child. 90% of the time the person doing hair will be one of your fellow parents or a teacher. Be kind, they are voluntary hairstylists doing the best they can.

Boys:

Schedule the hair cut at least 10 days ahead of photo day. The front of hair should not "eyelash brushing long". Neat, shiny hair always looks best.

NO BED-HEAD! We love our boys but they can have some pretty knarly snarls in the back of their heads. Promise them sugary cereal if they let you wet and comb their hair before they leave for school on photo day!!!

Girls:

Bang cuts should be at least a week old. Complicated hair styles do not withstand recess and school schedules do not allow much time for hairstyling.

Ponytails are great as long as you include some barrettes or hairpins to manage flyways. We love pigtails but they can be hard to manage if the child's hair is too short for them to look neat all day.

We LOVE tied back hair on windy days. Love, love love it!

Headbands are a nice solution for growing out bangs and their color should complement eyes and clothes. We will often photograph long hair both in front of the ears and in back of the ears as we don't know how your child wears their hair daily.

Hats

If you child shows up to camera in a baseball cap we will generally photograph both with and without the cap. This is fine with us...except when there is a serious case of "hat head". Hat head can be avoided if you could ask your (usually) boy to keep his cap off until after his first photos.

Same goes for girls. Wear those sassy hats, but not at the expense of your hair!

Clothes

The best choice is the simplest - dress them in a collared shirt that fits as well as complements their eyes and hair.

A sweater, a dress, neat tee or a clean soft polar fleece will work. You are looking for a top that complements your child's face not distracts.

Small patterns or solids are best. We love Gap clothes but the word GAP across a t-shirt is a bit distracting in a photo.

Superman, Spiderman, Giants, 49'ers, Cinderella, Dora the explorer or Hanna Montana will immortalize childhood passions but that should be your intention not an accident on picture day.

Clothes that are clean and stain free will save you retouch costs. You can even send a second shirt in case of snack accidents (remind them to tell the teacher they brought it).
Iron those collars!

Summer spaghetti strapped dresses that have some "growing" room are usually not the best choice for your girl. They tend to hang to low and if it is chilly in the morning the goosebumps on their arms show.

Attitude

Children who bring a positive attitude to the camera are a joy to photograph. Our photographers work hard to elicit natural expressions, we are not looking for a "cheesy smile" (remember, cheese is a dairy product, not an expression..).

We spend our days unlocking real smiles from our subjects. We have lots of energy, tricks and even bribes in our arsenal to eradicate fake smiles. We have teddy bears for the muffins that are too scared to smile.

We focus on pensive eyes when that is where the camera finds the soul. You can help us by remaining positive in your message to your child.

A successful photograph is a collaboration, and we encourage our subjects to put their best face forward. We have found that if a student is respectful of our time and efforts to make a pleasing photograph they will ultimately be happy with the results.

You can reinforce a positive attitude by sharing with your children how wonderful they are and how you are looking forward to seeing their portrait this year. Let them know you trust them to work politely with the photographer in creating a portrait that they can be proud to share.

More Poses:

Children learn by observation and repetition, this is a good thing in school but not in photos.
Please do not "teach" your children poses. Let us help them position themselves for the best image.

We agree with "American's Next Top Model" on one thing- No Posey Photos!

Special hints for Preschool Parents

If you would like to be there on picture day we welcome your sense of team support, but suggest you head to the bathroom before your child comes to the camera. Most of the time your child will do better without you. (This includes peeking around trees- we are talking to you- preschool parents).

Preschoolers under the spell of their teachers and classmates may forget they are doing something new and unsettling. When their mom or dad is nearby they tend to cling, cry or refuse to participate. There are always exceptions but they are exceptions.

2011-08-22T12:17:00.000-07:00

Tips & Hints for High School & Middle School Photos

OUR SUGGESTIONS FOR PORTRAITS THAT REFLECT YOU!

You CAN please yourself your parents and your photographer on picture day!
It just takes a little bit of planning, communication and mutual respect. This time in your life is an adventure! Some of you will change more in one year than in the last three. When you leave middle school or high school and look back on that first year photo you will be AMAZED at the power of nature. We are here to celebrate and capture that transformation!
So, while all the things written above pertain to you, in regard to clothing, they are now UP TO YOU. You are in charge. You are in charge. YOUR choice of clothes will determine how you feel about the photo, we are here to share with you our years and years of experience working with people your age.

Clothes:

The color you choose to wear will either complement your face and eyes or it will detract. Words and designs on your clothes will share with the world what you are "into" at this moment. While we want to capture an image that reflects YOU we also want to remind you of no matter how much you loved Elmo when you were 3, you probably wouldn't want a picture with him today.

If you want to reflect your passion for sports, music, etc in this year's portrait we are with you all the way! Remember we are artists so most of us had our own "unique" styles when we were your age. But please stay away from colors, designs and words that over power your eyes and expression.

Before you commit to your photo day wardrobe take a moment to consider who you creating the photo for. If Grandma receives a photo every year, we all know she wants to see you smile. If your mom or dad are the ones who REALLY want this photo, thank them for all the food they buy by wearing something you know they like- heck bring two shirts if we work fast we can make images of BOTH.

Special note to the all the ladies in the house

Plunging necklines and tube tops do not work well in head shots, there needs to be more body in the photo otherwise the photo is just face and skin.

Notes on skin and blemishes

Isn't retouching wonderful? Just because you woke up with a gathering of neon zits on picture day doesn't mean you have to look at them forever. Just order your photos online where you can find a variety of retouch options.

Make up. A bit of lipstick, mascara and blush is all you need! You are young, beautiful and wrinkle free!

EXPRESS YOURSELF doesn't have to mean you look mean or tough.

The gangstra look is good for your CD cover but not in your yearbook or ID card. Especially not on your ID card, wouldn't you rather have your school administer think you are "no trouble"?

Smile with your eyes even if you choose not to show your teeth. We suggest allowing us to create a variety of expressions to choose from later. Why waste your valuable professional photographer time with the same expression over and over again?

Use us to explore different versions of YOU!

2011-06-15T07:29:00.000-07:00

Lazy Days of Summer

As school ends, so summer begins. The melancholy of endings meets with the thrill of beginnings. Parents excited to be freed of carpools soon confronted with camp schedules and fees. Discussions of academic "slides" drive summer school classes and enrichment programs. These days it seems summers are less about popsicles and more about catch up or gain a leg up.

What I remember most about the summers of my "retro" youth was how long the days were. They were not packed with activities or rewards they were I Love Lucy reruns and imaginary war games at the creek behind the carport. They were alive with the smells of freedom- grass growing, laundry churning, play dough and Jiffy Pop on the stove. A walk to the market for a candy bar was an adventure.

I was a latch key kid. My single mom worked long hours and didn't have the resources to entertain but left to my own devices I did a fine job of amusing myself. When I think about summer I most fondly remember that stack of library books in the front basket of my bike. Each week I would ride my bike to A K Smiley Library, navigating sidewalks with no handicap cuts. The AK Smiley library was like a church, old and scented with paper and oiled wood. It was cool against the Southern California roasting summer. It's stained glass windows illuminated rows of well used tomes. I would return my 13 books, you were only allowed 13 a week, and begin shopping for my next week's entertainment. No one determined the outcome, there was no required reading list but my own. One summer I chose authors by the first letter of their last name. I started at A and finished the summer at C.

Like my mother and my grandmother before me I look back and see a simpler time. Even as a mother I see that my grown children had a simpler life than the children of today, but risk of sounding like all the crones that have come before me there is something lovely about "simpler". My childhood was not without dangers, but having the freedom of alone, taught me self-reliance and creativity. When I look back at my summers and think about a 10 year old girl playing pretend games next to a beer bottle laden creek bed surrounded by high bamboo through the filters of today's headlines I shutter. But when I remember being that little girl I WAS a french spy playing out the heroic war movies that played in the afternoons on our black and white television. The only danger I felt was that I would be captured by the boys from apartment 4 B. I remember it took hours to finish our imaginary games. It is probably not an accident that many of our greatest filmmakers come from small rural towns, they come from childhoods with lots of unstructured time that they craft with imagination.

So as you plan your children's summer. Please make space for nothing. Lots and lots of nothing. Because from nothing comes something. And that something may very well be a gift to us all.

2011-05-23T14:13:00.000-07:00

Graduation Celebrations

Last year this time my daughter, Jesse, was graduating from Occidental College. David Brooks was the commencement speaker. He was humorous and enlightening with a unique point of view. A child of hippies who grows up to be a conservative has an interesting spin on life.

All over the country families are gathering to remininse and celebrate accomplishments. Words of wisdom will abound. Links will be passed from friend to friend for reflection and inspiration. Parents will share tears and often relief as their offspring move forward thru our school system towards (hopefully) independence.

It is in that spirit I pass on the link to this year's commencement words of wisdom from Oxy's 2011 graduation. Here prize-winning author, Harvard professor, and human rights advocate Samantha Power shares 5 lessons on making a difference. Great advice for today and wonderful memories of launching my baby girl on her post school adventure in life. http://www.oxy.edu/x11374.xml

2011-05-15T10:22:00.000-07:00

Coordination and Cooperation Creates Art

Great Group Portraits celebrate relationships! The portrait is the group not the individual. The experience of creation is often more important than what is worn or the expression of any one person in these images. What is remembered is shared space and time. A teacher, a class, a year, and more importantly, the gathering of friends.

Here is the story of creating Hidden Valley Elementary School's amazing Star Burst from MugsyClicks certified photographer Michelle Montalbano.

"Hidden Valley is such a great community of students, teachers and parents...I really love working with them. This is the 2nd annual "all school" photo. The "starburst" was part of the yearbook design. It went with all the "stars" and so it made sense to craft the group portrait to reflect that element.

The real "star" is one "superMom"....Jill Fritz. She has been the parent who has helped through every detail of school photos over the years and I could not have done it without her. She organizes all the volunteers for every photo day and she shows up herself to be a part of it all. She has been the yearbook coordinator putting all her heart in it for the kids. She really is amazing.

Jill coordinated all the teachers for this "all school" photo. She got there early and we drew the design on the playground. I climbed up on the library roof and class by class the kids and teachers began marching out. Then Jill and a few helpers began orchestrating the magic. I loved watching as the excitement rose and over 600 kids become one great form! The school became quiet as the principal Patty McCaffrey spoke to all of them. I was inspired to see the connection between the kids, the teachers and the staff. I am a grateful archivist of the communication, respect and cooperation that are all necessary in creating a great moment and memory.

The yearbooks went home recently and I heard that everyone was so happy and LOVED the image.

I feel honored to be a part of it all...and I am thankful to have this photograph to remind me of the gift we all created for the kids. "

Michelle Montalbano- MugsyClicks Certified Photographer (since almost the beginning).

Why School Portraits Matter

2011-05-06T10:38:00.000-07:00

Why School Portraits Matter

By Linda Russell

Years ago when first asked to photograph in a local school, I was a bit embarrassed. At the time, I had built a reputation as a hot shot portrait and wedding photographer whose work had been published in books and magazines such as Town and Country and Rolling Stone. Why would someone of my caliber photograph kids in school? That was the bottom rung of the photography industry. But I loved photographing children and as a single parent I never felt I could turn down revenue opportunities.

     What ended up being really appealing about photographing in school was it was a great place to photograph children. There were no parents to nourish power struggles and the culture of school is one of respect and cooperation. I learned how to work fast, how to manage daylight all day and, most importantly, systems to manage images and data. Parents were delighted. I was able to market my portrait work to a very targeted group of consumers. It was a win-win.

    The demand for my school photography grew. My couple of schools grew into double digits. Soon I found myself inspiring and employing other photographers and team members. As business grew I discovered the many needs of the schools. I started fantasizing about the ways the entire industry could be re-envisioned. Digital Photography offered new distribution channels. What was possible led me down the path of website development. New, simpler ways for parents to view and order photos- progressive systems that allowed more flexibility and less school administration responsibility regarding collecting money and distributing prints. An innovative customer service, parent-focused school photography company was emerging. But what really propelled me were the children in front of my yearly lens. As they grew up before me I discovered the power of the good photograph.

    When a professional photographer points their camera at a subject, a bit of them is invested in every image. We want to create an image that is successful. It is a passion. When a student experiences a photographer who cares, they care. Instead of feeling defeated or defiant they respond to creative energy. They become a participant in a process and the results begin to move from institutional to individual. This transformation nurtures cooperation and we frequently see classmates encouraging each other to put their best face forward. Now there are kids complementing each others photographs. Children whose main experience of photography is an on demand call for “cheese” when a camera is pointed toward them, learn to smile from an inner space.

As the years have passed and I have watched adorable preschoolers grow into awkward middle schoolers then transform again into gorgeous young adults, I am reminded over and over again that portraits created in school can be meaningful. And while I recognize a school has many obligations and pressures to meet academically we in the photography community also have something to offer as well. A yearly image that can provide parents with a record of not only growth but metamorphosis. It breaks my heart to see this opportunity turned into a “fast food” industry focused on cheap and meaningless. Creating quality portraits in school can be professional in all ways and don’t our children (and their parents) deserve what is possible?

We at MugsyClicks believe in what is possible, and our proud to associate our names to the school photography industry and all that comes with it. We invite you to visit us and share in our vision. Let’s work together in revitalizing the art of photography in school. After all we are all in the same business of seeing our youth become citizens of the world that reflect our best intentions and their own unique gifts.

2011-04-21T17:22:00.000-07:00

MugsyClicks A Winner!!!

Congratulations to Jacqueline Domin our fabulous designer for all the awards that her concept and art direction has garnered for our MugsyClicks Movie.
2010
Fexy Awards
Platinum – Best Web Moving Pixels MugsyClicks
Hermes Creative Awards
Gold – Best Viral Marketing MugsyClicks
The Communicator Awards
Award of Distinction – Viral Marketing MugsyClicks
Award of Distinction – Promotional/Branding MugsyClicks
Telly Awards
Silver – Best Online Video for Professional Services MugsyClicks

2011-04-13T10:45:00.000-07:00

"The Tag is ITCHY"

Last week I photographed a new group of Make Mine A Million winners in Denver. The format has changed, instead of 30 finalists competing for 10 or 12 winners, the organization is now allowing as many women as possible to "pitch" their business ideas before a panel of judges and feedback experts.

With nearly 100 women pitching and 60 winners our group of dedicated business women grew expediently. One of the winners is Alexandra Merlino whose company Teres Kids creates extremely soft organic clothing for kids with tactile sensitivity. Do yourself and your child a favor and check out her adorable line of clothing guaranteed to calm the most sensitive skin!

2011-04-08T13:42:00.000-07:00

"Spring Smiles"

Young tender sprouts dressed in seasonal finery sing "Spring". And I am not just talking about flowers. Children shine when the sun warms their laughter and they can finally leave their coats at home.

Now is the PERFECT time to schedule a session with one of our wonderful MugsyClicks photographers. Immortalize your child's Spring Fashion Duds before they spill fruit punch down the front....

Joyful Spring to you all!

Photography and giggles by our own Michelle Feileacan .
©Michelle Feileacan

michellefphoto.com

2011-03-16T19:25:00.000-07:00

"Green Movement"

Ms. Patrick is modeling a 100% organic cotton, hand-knit shell warmer.
Featuring a Kelly Green and Chartreuse stockinette with a twist of garter stitch.

This snuggley cozy keeps her warm while working in the garden alongside her helpful son Paddy.

She enjoys both tender new growth and fresh Spring blossoms.

Happy Saint Patrick's Day!

Photography and Needle-craft by our own Kate Nagle.
©Kate Nagle

Kate Nagle Photography

2011-02-20T09:29:00.000-08:00

Russ Osterweil
This beautiful portrait of a dear friend and amazing photographer captures his commitment to art, to life and to being. Russ and I spend many years photographing weddings together and his eye is impeccable. To view video click here: Blink.

Thanks to Yoni Klein, whose video captures and celebrates this amazing man's art and journey.

To view Russ' work: http://www.rofoto.com/

2011-02-14T19:25:00.000-08:00

"Heart-Felt Valentine" wishes from Madeline,

with help from her fabulous mom- Kate Nagle Photography

We all want one of these Kate!
Great Music from Birdie Busch

2011-01-20T21:59:00.000-08:00

Make Mine A $Million Meet Up

For those of you who have been following the process over the last few years of MugsyClicks growth you are aware of my relationship with Nell Merlino and her wonderful organization "Make Mine A $Million Business". Nell's goal is to see a million women running million dollar businesses. A true accomplishment when current stats show us at 3% of businesses that large.

If you are interested in growing your business, join us at our San Francisco "Meet UP" January 26th and listen to a great talk by Ellen Looyen on "How to Emotionally Connect to Your Market and Sell with Charisma".

Save your seat today http://www.meetup.com/SF-BayArea-M3-Meetup/calendar/15945904/

For more info and a video of Ellen speaking and client testimonials, visit her website
925.284.5828 www.ellen4branding.com ellen@ellen4branding.com.

2010-11-05T18:48:00.000-07:00

Turning Dreams into Gold
Blog entry by Nell Merlino on 10/25/10

When Linda Russell applied for the Make Mine a Million $ Business competition four years ago, she was a photographer with a dream. A shutterbug for years, shooting for the likes of Rolling Stone, Linda changed the direction of her dream when she got a taste of school portrait photography. She saw a way to do it better.

Before her M3 win in San Francisco in 2006, Linda didn’t see herself as a “businesswoman.” She was the lone photographer at Mugshots School Photography and photographed 2,000 students, making annual revenues of $200,000. This year, using her community-based approach to school photography, she has brought in nearly $800,000. She, along with her staff of contract photographers, will take portraits of around 24,000 students in 80 schools.

“Things have changed so significantly since my win,” she said. “It’s exciting to see how things are possible.”

Since 2006, Linda’s business has grown 20 percent each year. She hired three full-time staff that aid with business development, production, customer service, and design. She has a fully operational website where customers can proof their photos and order online. Some 20 photographers are contracted with her, mostly located in California, who Linda and her staff assist with advertising, marketing and customer service. She currently has one photographer out-of-state in Connecticut and said there’s definitely the potential to expand nationally. She even started a company blog, complete with video snippets from customers.

Linda described herself as “blessed” having evolved alongside others with similar dreams and goals. M3 gave her the tools to see her dream accomplished with access to a coach, an array of experts, and a community to blog her way through concerns and issues about her SBA Recovery Loan. Along with all of these incentives, Linda now photographs our M3 events and has witnessed the transformation of dozens of women, including herself. And I can tell you, she takes the best photos of people they will ever have.

“It is exciting to have such a close view into their dreams,” she said of M3 winners. “I see them evolve from nervous and hopeful into winners. I took this amazing photo of Leah Brown standing alone in a hallway practicing her pitch. Now she is running a multi-million-dollar business.”

If you want to meet Linda, along with other past winners, and think you have what it takes to make your business a million, join us in San Francisco Nov. 7-9. The Make Mine a Million $ Business conference can take your business to the next level. American Express cardholders can register for free using code AMEX. See you there!
http://makemineamillion.org

2010-10-27T15:35:00.000-07:00

UNLEASHED HOLIDAY PORTRAITS

Brush your hair! Spiff up your clothes! It is Unleashed Family Portraits in the park.

MugsyClicks is delighted to offer great deals on family portraits from our fabulous photographers. These special sessions are happening at various parks over the next few weeks. JUST IN TIME for holiday portraits. Quick and easy. Just choose your location, date and time. Your photographer will meet you there and capture the joy of family images.
Session Fee: $95 Sample Print Pricing: Click Here

For Session Details and photo day tips and hints click here.

Online appointment scheduling for Photographers

A Brookside Parent Shares Her Thoughts on MugsyClicks

2010-09-29T20:50:00.000-07:00

A Brookside Lower School Fan Testimonial

2010-09-26T15:01:00.000-07:00

A Wonderful Photo Day in the Garden at Saint Mark's School

Our photo days at Saint Mark's School in San Rafael reminded me why I love Mugshots. Over the years I have been blessed to have been the creative "eye" for many families in my community. I crawled on the floor with babies and chased down toddlers. I made a fool of myself for many a school aged child. But once I committed myself to working in the schools there was a whole new level of documentation. Now instead of one child or a couple of siblings I was committing myself to hundreds of individuals in a day.

As I continuously preach to my photographers "each and every child is an individual, each one deserves the passion of your eye." I recognize saying it and living it can sometimes be at odds with one another when there is an endless line of kids, changing light, noise and school day concerns. Last week, I had the joy of returning to Saint Marks School. Before my camera were smiling faces who I have been watching grow for years. From timid kindergartners to blossoming 8th graders in a garden that has grown from an idea to a bountiful space alive with food and wild life. How blessed am I? Pretty darn content. How beautiful were the photos the kids and I created? Truly special.

Thanks to Cindy Erlich for her great attitude and help each photo day. And much appreciation and respect to Headmaster Damon Kirby as moves on to new adventures leaving a legacy worthy of 24 years of his nurture and care.

San Francisco School Loves MugsyClicks!!!

2010-09-21T20:39:00.000-07:00

A Super Endorsement from Julie Galles at The San Francisco School
for MugsyClicks!

2010-09-18T11:40:00.000-07:00

The San Francisco School is FUN!

It was a warm and wonderful school photo day at The San Francisco School on Friday, September 10, 2010. A particularly heartfelt one for me as it was my son, and Mugshots photographer, Jarreau's 27th. We had the privilege of working together creating really beautiful images in the Adventure Garden of The San Francisco School. What a great staff and delightful students. Truly a pleasant way to celebrate Jarreau! Later we went to The Ramp and relished the fabulous SF weather. I had many dreams for my son on the day he was born but real life has been much better than I ever imagined. Happy Birthday dear son... thanks for enriching our lives with your tender heart and amazing talent!

2010-09-01T06:42:00.000-07:00

School Photo Day Tips and Hints for Teachers

It is always exciting for me to see my "finger thoughts" out in the world. When Education World contacted me regarding writing an article focused on school photo day advice I was delighted to share. Our goal at MugsyClicks is to make beautiful portraits of not only students, but the attending adults as well, so having an opportunity to share good practices was a treat!

Education World ® Professional Development Center: School Photo Day Made Easy: Tips for Teachers, Parents, And Students

2010-08-31T21:20:00.000-07:00

Join Us- MugsyClicks seeks GREAT Photographers

We are looking for excellent photographers to join Mugshots School Photography team in the following areas: Sacramento Metro, Los Angeles Metro, Santa Cruz, Los Gatos, Saratoga, Cupertino, Los Altos, Atherton, San Francisco, Walnut Creek, Danville, Blackhawk, Pleasanton, Berkeley, Novato, Santa Barbara and a city near you. For more information on applying to our training program contact Teri@mugsyclicks.com-photographer support + training maven.

2010-08-11T20:44:00.001-07:00

MugsyClicks is in the News!

It is always so gratifying to see your ideas in print, whether it is on paper or online.

This year I was asked to create a MugsyClicks version of how to prepare your child for school photos. As I wrote out my suggestions I realized that the majority of the country who are still saddled with the huge assembly lined school photography companies would find my suggestions "sweet" but probably they would probably make little difference to the end result. Still there is hope! For every mom who sees reads the article with hope in her heart for a great school photo this year will see that somewhere out here there is another mom, me, who is working hard to make her fantasy a reality. All she has to do is "click" the link to MugsyClicks and a seed will be planted and soon a photographer in her area will hear the possibility! I can't wait to see the garden of smiles we are growing.

Here's a link to the Sacramento Parent version of our tips.

2010-02-25T12:21:00.000-08:00

MugsyClicks Wins GOLD

We are delighted to announce that Mugshots School Photography has been awarded GOLD in The Mom’s Choice Awards® for the best in "Family Friendly Products and Services!"

The awards were determined by an esteemed panel of judges includes education, media and other experts as well as parents, children, librarians, performing artists, producers, medical and business professionals, authors, scientists and others. A sampling of their panel members includes: Dr. Twila C. Liggett, ten-time Emmy-winner,professor and founder of PBS’s Reading Rainbow; Julie Aigner-Clark, Creator of Baby Einstein and The Safe Side Project; Jodee Blanco, New York Times best-selling author, Priscilla Dunstan, creator of the Dunstan Baby Language; Patricia Rossi, host of NBC’s Manners Minute; Dr. Letitia S. Wright, D.C., host of the Wright Place™ TV Show; and Catherine Witcher, M.Ed., special needs expert and founder of
Precision Education, Inc.

The evaluation process used a propriety methodology in which entries are
scored on a number of elements including production quality, design, educational value, entertainment, value, originality, appeal and cost.

The end result is a list of the best in family-friendly media, products and services that parents and educators can feel confident in using.

To learn more about their program visit: www.MomsChoiceAwards.com

2009-10-29T22:14:00.000-07:00

From Lesleigh via her iphone:
(I love this, especially this time of year, when we are all thigh high in it!)

Quote of the day:

'Whatever you give a woman, she will make greater. If you give her sperm, she'll give you a baby. If you give her a house, she'll give you a home. If you give her groceries, she'll give you a meal. If you give her a smile, she'll give you her heart. She multiplies and enlarges what is given to her. So if you give her any crap, be ready to receive a ton of shit!'

2009-10-29T02:15:00.000-07:00

School Portraits worth framing?

A mom weighs in on tradition school photography companies like LIFETOUCH, where "school portraits worth framing" is not their mission. When I see images like these, I know our commitment to bringing professional portraiture into the schools is a value proposition. And Bridget's kids are actually some of the better Lifetouch portraits that I have seen this year. You should see the horrible quality of their sonoma county photographers.

By Bridget Baxter from her blog: Everyday Chaos http://bridgetbaxter.blogspot.com/
School Pictures Stink.

No surprise here but I got our school pictures back and heaven help me. My mom came this weekend and saw them and gave me that look. I know what she’s thinking. She’s hoping I give her wallets so she doesn’t have to display them ;).

Jeremy actually takes pretty normal pictures as far as his body goes but his expression is not my favorite. He likes the “drunk, dazed, and confused smiling chicken” expression. I think you have to have a chicken to know the look. They cock their heads kind of sideways and give you a blank stare. If chickens could smile they would look like this-

When anyone but myself takes Ashlyn’s picture she gets really shy and ducks, losing her neck completely. She looks like one of the Barbies we had growing up that no one played with because her neck was broken so we crammed her head on the neck stem anyway. Every school picture reminds me of neck less Malibu Barbie. Her skin is pretty tricky since she’s so porcelain toned and it almost always comes out green on film. Don’t even get me started on her expression. What is this?

Lifetouch says “looks you’ll love”- uh huh. Every year. So, because these are staying hidden in the kid’s baby books for all time and eternity I decided to take it upon myself to capture my criminal’s mug shots as I see them. (log on to Bridget's blog to see her photos)I had to grab each kid at a different time of day so the coloring is a bit different for each of them. I’m no photographer, and I don’t claim to be, but I think these are just a tiny bit better than Chicken Jim and Malibu Ash.

So mom, you’re welcome. I’m such a nice daughter I won’t make you hang the blue ones on your wall until you’re 90 ;). ...

2009-10-26T06:48:00.000-07:00

Single Dad Town Radio featuring Linda Russell (me)

October 10, 2009 - click on date for archived broadcast

I was recently interviewed on The Bill McLeod radio show Single Dad Town Radio. The show starts with Dr. Don Fontenelle discussing how to work on your parenting skills to provide kids with clear expectations regarding behavior. Down to earth tips on how to be HEARD by being a consistent communicator.

Dr. Don Fontenelle is a Child/Adolescent Psychologist with over thirty-five years of experience in the New Orleans area. He has devoted most of his professional career to working with children, their parents and teachers. His efforts are directed toward providing parents with a better understanding of their children and giving them various ways to deal with their children's behavior.

Dr. Fontenelle has had twenty-two books in print on child/adolescent behavior. The books are written for parents and teachers. Seven of his books have been translated and published in French, Spanish, Portuguese, Bahasa (Indonesia), Vietnamese, Arabic and Chinese.

Mugshots School Photography was established in 1993, when photographer Linda J. Russell first discovered school is a great place to photograph kids! As a parent and photographer she saw the opportunity to bring new life to an industry that had turned photography into a generic commodity product focused on price and school service products at the expense of our children. Linda's commitment to bringing the local child photographer back into the schools is rooted in a belief that all children deserve to have a quality portrait and since 2006 she has focused entirely on creating a company committed to providing parents with professional photography at school photography pricing. Linda is a single mother and can relate to the mission and drive of single parents worldwide.

2009-10-15T23:00:00.000-07:00

My Fabulous Friend Gayla Bentley WINS big on Shark Tank
And Nell Merlino blogs about it in her Make Mine a Million$ Blog

Bring It Big

October 14th, 2009

Gayla Bentley’s appearance on Shark Tank last night was truly inspiring. She spoke passionately for her own business and for the millions and millions of women who wear clothing larger than a size 12. When the male Sharks suggested that women over size 12 don’t care about fashion - Gayla didn’t skip a beat - she disabused them of that notion immediately. Women want to look fashionable no matter what their size! For other business owners who are planning to present to potential investors/sharks Gayla did so much right.

Gayla’s pitch was some of the best television I’ve seen in a long time. She dripped personality and confidence, which wasn’t just to seem likeable – Gayla’s brand is hinged on her own sass and style, which she was selling just as much as her products. Most importantly, she knows her numbers backwards and forwards and had quantifiable evidence to answer all of the Shark’s questions. They asked how she could open a flagship in this economy, and she said that she had turned half of her showroom into retail and was up 137%! There was plenty of debate going on in what was the longest, and most revealing, segment of the show, but Gayla never lost her poise and conviction that she knew her business best. Ultimately she got the $225,000 investment she came for, and the support of Daymond John and Barbara Corcoran. I know that we are going to watch Gayla soar over the million-dollar mark very soon.

Every woman in business needs to watch this clip of Gayla and learn how to make a deal like she did.

I loved at the end of the segment Gayla turned around with her crew of plus size models and said “C’mon girls, let’s go eat!”

2009-10-15T07:11:00.000-07:00

More Single Mom Business owners from Make Mine A Million weigh in on the discussion...

Re: Self Employment and Single Parenting

Running my own business has given me the flexibility I need as a single parent - I can't imagine how I would do it if I had to be in an office or work mandatory hours for someone else. At times it is stressful knowing our well being relies entirely on my business, but the flexibility I have to take Fridays off to spend with my daughter and take her to ballet class, volunteer in her preschool, and pick her up and take her to school the days I have her is well worth it. I wouldn't trade it.
~Alyssa Gasca
Self Employment and Single Parenting

Being self-employed has made it possible for me to be a better and more engaged parent. Running my own business absolutely gives me the flexibility to put my energies in the appropriate place at the necessary time. Granted my daughter is almost 16 years old so it's a bit easier than it was when she was little, I still firmly believe that being self-employed allows me to priortitize MY WHOLE LIFE to the greatest advantage. In fact, the seamless quality of my life contributes in a positive way to all my endeavors as I've built a team of associates, friends and family that all multi-task with me to get things done. My dog LOVES the fact that there are 3 or 4 people who he views as potential sources of pats and snacks and walks!

I also think that I'm setting a great example. So many kids grow up thinking---as their parents reflect---that the option of being self-employed is somehow a stretch---not achievable. We dispell that theory around here every day!

Robin Moorad
Single moms

I'm a single mom. I had a few good years with my business Lemongrass Consulting (www.lemongrassplanning.com). This year has been hard. On the one hand, if I had a spouse, I could lean on that 2nd income. But, on the other hand, if I had a spouse, I would have to deal with that can of worms. I pay premium for my freedom and independence; and good partners on all fronts are tough to find.

By Clovia Hamilton

2009-10-11T13:26:00.000-07:00

Single Mom Business

This week I had the pleasure of working with Amber. Amber is a single mom with a 3rd grade son. She assisted me at Tam Valley school helping direct hundreds of sweet faces in making photos that you will cherish. I picked her up early in front of her apartment because she doesn't have a car. When my son first suggested that Amber would be a great assistant but needed to be picked up, I had a moment of resistance- I already have to get up at the crack of dawn in order to manage my business, as well as be set up and ready to shoot when the school bell rings- now I have to get up even earlier to pick up an assistant! It took about 30 seconds to check myself and relate to what must be a total hassle each day for Amber, getting her son to school, finding a way to get to work, grocery shopping, etc, etc. All those things that I take for granted as I jet about town in the MugsyMobile.

After we finished our day of photos, Amber and I stopped for a late lunch at In and Out Burgers. As a 20 year veteran of single parenting Amber and I questioned each other on coping skills. She is always broke. Eleven hundred dollars of her sixteen hundred dollar monthly income as a restaurant hostess going to rent. Her boss was sick of her transportation issues, she was fighting hard for day shifts so she could be home with her son in the evenings to keep him on task regarding homework. She wants to go back to school but she is not sure how she can do it. Money. Transportation. Time. Listening to her rolled back my clock to my beginning days of divorce. Two small children, no degree, no money, foreclosure, bankruptcy. Existing entirely on a desire to do the best by my kids.

Being a second generation single mom I knew what I didn't want back in 1990. I didn't want to come home from a job I hated, filled with resentment and anger toward my kids. I didn't want to raise latch key kids who filled their lonely time between school and darkness with television and junk food. It was with these "didn't want to dos" that I decided to start my own business. Owning my schedule, my income, and my direction, was my antidote to hopelessness and the trap of under-employed single mothering. At the time it didn't seem crazy to just decide set out on my own path with no security or benefits. It felt like the only way I could balance my family and my economic needs. In hindsight it was a moment of brilliance. I created a life situation for myself where failure was not an option, and my needs would be met by my energy and determination. For me, it worked. Was it hard? Absolutely. Did I always balance with grace. No way. Sometimes I chose customers over kids, other times I compromised income for soccer. But ultimately I believe being a business owner was the lifesaver I needed to succeed what at times seemed impossible.

Over burgers and fries, I encouraged Amber. I celebrated her desire to grow, and her commitment to raising a young man of integrity and strength. I validated her dreams. I also suggested she start her own business. I rattled off the stats- 65% of businesses today are started by women. I relayed the business success stories I have heard from fellow Make Mine A Million Dollar winners. I shared my own mistakes and accomplishments. I told her what I knew of programs and opportunities. What she does with this information is Amber's journey, but as I hugged her goodbye I was grateful for the reminder of the courage it takes for a woman to embrace her strengths and move toward success. I have had many opportunities along the way but none has changed my life more than my decision to create my own work life and revenue streams. I would recommend this choice to all single moms with determination and focus, it truly made a difference in my ability to balance the parenting load.

Go steadfast toward your dreams Amber! They are possible.

2009-10-09T06:23:00.000-07:00

Updates from the Circus Tent

In September I wrote from my fantasy trapeze platform high above the crowd as we launched our website. Humming "she flies thru the air" I grabbed for my imaginary swing and kicked off a new level of business. Thank God for safety nets.

In this case it has been a tightly woven network of service providers. Nichole and Rick from our new lab partner have spent weekends and nights working out the kinks of our fabulous data management and image upload system. Mike and his team have stood behind their work as they combed thru a level of code equal to War and Peace for the dastardly buzzing bugs that cause chain of misguided reactions. Lesliegh, our new customer service queen, embraces each of our customer's concerns with the heartfelt compassion and boundaries of a seasoned mother. Henry is checking production logs at night when other early twenty somethings are thinking of their next beer-bomb. Jarreau has stretched to the level of photographer that he has surpassed me in creative ways to pose your kids. Becca continues to edit tens of thousands of images attempting to divine which ones will make your heart sing enough to purchase them in order to hold your child's smile forever.

As I swing like a pendulum, my heart is filled with gratitude (and adrenaline). Behind each one of these photographs you see on our site there is a tribe of people all working toward this vision of beautiful portraits at affordable prices. Photographers whose talent and fortitude for creating images sustains them thru what sometimes seems like an ENDLESS line of kids waiting for their moment before the lens. You can't even imagine what energy it takes to entertain, set limits and truly "see" each individual before our lens. That this dedicated group of talent has joined Mugshots makes my heart sing!

Bugs, misfires and naming conventions beware, we are on to you and in the not too distant future your short lives will be over and our website will be THE BEST school photography site in the country.

2009-10-01T06:46:00.000-07:00

Count Me In Leadership Institute

Heat continues to be a theme here as it was REALLY hot in Boca Raton FL for the yearly meeting of the dedicated businesswomen of Make Mine A Million$ Business winners and racers. The meeting was at the corporate headquarters of Office Depot. An amazing place filled with a sense of community and inspiration. To be truthful, I have never been a "corporate" person so I didn't have a true sense of what it is to work in a positive team environment. It was really lovely. We were treated so well I am now an Office Depot shopper for life, sorry Staples.

The photo above is of Isisara Bey our "journey agent" for leadership whose voice rings in my head when I feel business swirling out of hand, she projects this remarkable balance between boundries and fun that continues to inspire me.

In the middle is Monica Luechtefeld, Office Depot's Executive Vice President of E-Commerce and Direct Marketing. Her back story is she personally spear-headed Office Depot's development of e-commerce. She is the visionary who said small business will order online when the common logic was "no way". So what we take for granted everyday- the ease of ordering office supplies online today and having them at your door the next, came from a woman who stayed true to her vision. And in those days women were more likely to be executive secretaries than Executive VPs.

On the right is Nell Merlino who believes women owned businesses will be the "recovery act"! Nell was the driving force behind "take our daughters to work" day. And has continued to be a vocal advocate for empowering women. Make Mine A Million$ Business is a program devoted to increasing the dismal 3% of women owned businesses generating 1 million dollars worth of revenue a year by providing women with the educational resources and networking opportunities that they have been outside of for years. From micro lending to macro earnings!

Personally, I am grateful for the opportunity to not only be the photographic historian of this movement but to participate. Being in a room filled with 100's of women dedicated to transforming an idea into a livelihood is an amazing experience. We are there supporting each other in all ways possible- business-and the ultimate challenge of women owned business- life balancing family and ambition!

For more information on this program: http://www.makemineamillion.org

2009-09-19T15:11:00.001-07:00

Hot Day in Fairfax

Thanks to Georgia for helping to create such a lovely portrait on a very warm day this month in Fairfax. She didn't try and hide her braces. Her choice of clothes was complementary to her eyes, hair AND the background. Her expression is honest and sweet.

What is even sweeter is that Georgia is now part of the extended Mugshots Family as her mom Lesleigh has joined our staff as Customer Service Maven. (I still owe some of you thank you notes for all your wonderful and heartfelt comments as well as job interest). It was a difficult decision as all of our applicants were people I would have enjoyed getting to know better and working with. But ultimately Lesleigh was the team player we were hoping to add- a customer who loved our product, who could relate to our customer and with the energy to help shape the vision of customer relations as we grow. Welcome aboard Lesleigh and thank you so much for heeding the call! And we are so grateful to have been able to capture your darling kids portraits as they grow up!!!

2009-09-09T20:36:00.000-07:00

Break the Bottle! We Are Launched!

So we are up and running. You are here. We are here. And all the beautiful photos of your students are starting to fill the "cloud". As you add images to your gallery and begin the process of purchasing memories I want to say thanks so much for being a part of our our dream and our community! We look forward to many years of smiles and milestones!

Please let us know any issues you may have with our new site (4 months late and not as tested as we would have liked). We truly hope we have built something strong and flexible enough to match our vision of hundreds of professional photographers creating school portraits that are cherished images of your children!

2009-08-29T07:05:00.001-07:00

Reflections from the Skinny Branches!

"She flies thru the air with the greatest of ease, the daring young girl on the flying trapeze."

I used to sing this song in gym class throughout 9th grade. I have no idea why this was my theme song, but every day surrounded by the sounds and smells of 50 girls changing into our light blue "onesies" I would be inspired me to sing, in a operatic trill, the theme song for circus daredevils. Well, I am singing it again today. And this time I know exactly why, I am swinging on the skinny branches of business.

We are just days away from two months of daily school photo sessions and only hours away from launching this new website. This amazing dream of an e-commerce site that makes real my dream of truly changing school photography. This website built on shoestrings and the commitment of believers who grasp the idea that kids, parents and schools want photography that reflects the eye of a photographer not just a cheap throw away ID photo.

This has not been an easy path. I have to be honest. When I decided to close my studio and move my business from the very lucrative and prestigious wedding business I had developed there were many who thought me crazy. School photography is close to the bottom rung of this industry. Just above passport and drivers license imaging I suppose. So my photographer friends thought me kooky. Business experts gave me lots of feedback. Mostly discouraging. First it was that Mugshots was only about "me" and "Marin". That it wasn't duplicate-able, that only parents in Marin County would be willing to pay a (slight) premium for higher quality school photos. That Mugshots could never survive because "game theory" says that going up against an 80% market share company like Lifetouch means price war, and in a price war the bigger wins (this war might still be ahead). But despite the naysayers I have persevered.

This dream of bringing other portrait photographers into the schools has me swinging high above... no safety net. We are launching today or tomorrow, 3 months late, our labor of love and hopes... the new MugsyClicks.com. It is like no other photography distribution site that I have seen or found (and you know I have been looking). It was built from drawings on napkins, words on the page and the vision of a team of developers all the way across this country. Over the last year we have all worked long hours crafting, visualizing and revising to bring to life a store, data management and image hosting system that didn't exist anywhere but in my imagination.

Money needed to be generated to pay for it. Debt created and reckoned with, time siphoned from production to be suffered. Budgets busted. No vacations, no extra money for meals out. Henry, our production manager, with his new hat of project manager. Jarreau, expanding his job to match his vision of recruiting new photographers and schools. Jacca, working late nights, balancing single motherhood, with her amazing design of this online community and store. Novelprojects, our new best friends from the North Carolina Golden Triangle, writing code and rewriting code, as the immense data management issues revealed themselves. Thousands of kids and parents, hundreds of schools and photographers in our present and future. One mistake has huge ramifications. And we are all charting new ground. And here we are about to launch.

I have cried everyday this week. I wish I dealt with pressure as effortlessly as the trapeze artist. Smiling, standing on the tiny platform hundreds of feet above the crowds. But I am a crier. A dramatic Leo who wants everything to be perfect and most of all everyone to be happy. This week as we move toward launch, my stomach has hurt, my mind keeps losing focus, and my nerves have run razor thin. But my hands are on the swing, my voice singing loudly that silly song from middle school, and if I don't look down, I may just swing high enough to reach the other side of the tent. And hopefully, you, our amazing customers will cheer! "Well Done!" "Good Job!" "Bravo!"

My deepest gratitude goes out to the greatest team of people I could ever have imagined. Jacqueline Domin (jaccadesign.com) Mike McTaggart (novelprojects.com), Henry "the great" Silva, Jarreau Cross, OneCal Bank , Nell Merlino and the entire M3 network (makemineamillion.org), Ellen Rohr who patiently has taught me financial literacy as well as how to wear "big girl pants" elegantly (barebonesbiz.com) and all of my friends and family who have loved me in spite of my obsession. And lastly all of wonderful customers who have supported this company over the years. Watching your children grow up before our lenses has been a blessing.

2009-07-20T18:28:00.000-07:00

Win a Family Portrait!! To qualify to win a free portrait session as well as become a member of the MugsyFan Hall of Famers, please email us at Linda@mugsyclicks.com to share your feelings about our service and products. The lucky winners are chosen based on heart-felt honesty and feedback.

2009-06-03T20:42:00.000-07:00

MugsyClicks becomes SBA Recovery Act Recipient

It is truly a sign of the times when borrowing money makes you news worthy but that is exactly what happened this week. We are truly grateful to have received a SBA guaranteed loan thru One California Bank in Oakland to help us spread our mission of providing children, families and schools with quality photography. Growing our company will put community photographers to work in an economy where often art is the first thing to go. Below you will find a copy of a blog that chronicles my journey to capital. I originally created the blog for the Make Mine A Million Dollar Business Race (www.makemineamillion.org)to share with my sisters in business all the ups and downs of committing to debt. I have put it in chronological order so you can enjoy my process.

SBA LOAN JOURNAL 2009

Show Me the MONEY

March 14, 2009

SBA Loan- Journey to revenue News Update: My local community bank let me know earlier in the week that SBA loans were being guaranteed by the feds up to 90% and banks are feeling very much better about loaning money. After hearing this I immediately began the journey toward funding and thought it might be fun to share this process with my Count Me IN sisters so here goes:

Monday Morning-3/9- Spoke to Robert, the bank SBA loan rep. Made an appointment to meet on Friday. He provided me with forms to fill out.

Tuesday 3/10- Filled out application. Pulled P&Ls and balance sheets.

Wednesday 3/11- Made copies of 3 years of personal tax returns. Copied LLC corp. materials. Began updating 2009-10 projections. Reviewed and updated executive summary. Was really glad I had spent as much time with Ellen Rohr and Libby Ladu who taught me the value of having a working business plan. It was easy to bring things up to date. Once again gave me focus.

Thursday 3/12- Pressure is on. Must have all documentation ready by Friday 1pm. Worked until 12 AM on projections, assumptions and intentions. Basically telling the bank what I needed the money for and how I was going to pay it back. It is important to be crystal clear here. Having a working business plan with a Top Projects list made this easier. I knew what I wanted to do... complete website, consolidate debt and finance sales and marketing push. I outlined how I was going to use the money. The Internet made this fast as I could estimate trade show and printing costs quickly. Other expenses I estimated from experience. Came up with a needed number $250K.

Took a deep breath. Looked at projections, reviewed past year's P&L's. Everything looked good because we have been "ON" our numbers monthly.

Friday 3/13- Woke up early and began printing, reviewing and organizing documentation. Put together a presentation package of marketing and press materials. Put on my Gayla Bentley clothes so I would feel grown up, tidy and professional. Left for bank nervous but optimistic.

My daughter called and reminded me I was powerful and to leave any doubt about my business or self at home in bed. Good advice. Got to bank early. A good omen since I am regrettably one of those people who always try to put just one more thing into a minute and feel the pain of it frequently.

Bank security guard greeted me by name. Wow. Go "One Cal Bank" Oakland! Robert wasn't ready for me early so they let me in the break room for a cup of tea. Nice. Friendly. Darn right neighborly. Robert found me and we went into the conference room. I shared my passion of my company and my dreams. I explained my projections. Answered questions regarding my assumptions. Signed copies of paperwork. He gave me some great suggestions regarding ways to streamline my banking. I felt like I was meeting with a consultant instead of a loan officer. A bank partner in my success. With a warm handshake I left my plans, accounting records, tax returns and future opportunities in his hands. He told me things looked good and I would hear back from him by next Thursday with the bank's decision. The security guard smiled as I left waving "see you soon". I will update in real time here!!

SBA LOAN DAY 3

March 16, 2009

Like buying a house. There are a lot of paperwork requests to apply for this SBA loan. A few things I didn't even know existed. In addition to documentation of LLC I needed an "Operating Agreement". Since I am the only member of the MugsyClicks Corporation I had not created one of these. I went online and found a free download and adapted it. I had to dig my fictitious business license out of the files as well as a lease agreement for my studio. Below is a complete list of necessary forms and documentation: ¨ Application¨ Personal Financial Statement ¨ Statement of personal History for each borrower or co-borrower (912 form)¨ Certification Regarding Debarment¨ Tax Transcripts Verification request ¨ Articles of Corporation¨ Operating Agreement¨ Copy of Business License¨ Fictitious name statement¨ Borrower resume¨ Executed Lease¨ Signatures on all borrowers’ financials (can be sign after loan has been approved)¨ 159 Fee Compensation Disclosure (needed only after loan has been approved)I faxed most of the documents (took 30 minutes). I am nervous but excited; with money I can pursue my business dreams with pinpoint focus.

SBA LOAN DAY 6

March 19, 2009

Email from SBA Business Loan Manager:"Prequal letter on way, just like promised.” My heart leaped, I wanted to call someone and celebrate. 30 minutes later I feel like throwing up. So much money, so much responsibility. What if, what if, I am "if-ing" all over myself. I am short tempered with staff. I jump in the car to occupy my racing mind with errands. I try to think who I can process this experience with, who do I know that has ever signed their name to a quarter of a million dollars in business debt. This is a M-3 sister moment cause my list of girlfriends does not include CEOs. Yoga instructors, photographers, flight attendants-I leave messages with a few M3's who are thankfully unavailable because what I really need to do is just sit, breathe and go back to my business plan. The plan is there. No bank in this economy is going to loan me money if they don't think I can do this...I get the car washed, eat lunch in a busy cafe where I can give out business cards and decide to sleep on it. Let my breath catch up to my imagination. Tune in tomorrow. Funding ahead

New Day- SBA Loan Pursuit Day 7

March 20, 2009

Woke up strong and regenerated with ideas. Of course debt is scary, I wouldn't be doing right by myself if I wasn't aware of the responsibility but it is also the absolutely correct step for our business growth. Mugshots needs fuel, it cannot grow on just my energy alone, I undermine my business potential when I constrict- it's not like I didn't do my homework. I ran my numbers conservatively as well as explosively. I love the fact that this loan is part of the "stimulus package". I woke up realizing that I am part of the solution to the economy. I certainly believe I will be a good steward to the loan and it feels good to know I am an American citizen doing my part. This is a completely new experience for me on so many different levels. For many years I have seen my business as "mine" now I look at the 15 Mugshots photographers and see an "us". We are part of the Obama vision of America and my heart is full. So now I wait for the pre-qual letter. One of my facebook pals, a former business big wig, gave me the head's up regarding "Covenants?” His post was: Wishing you great success Linda. Covenants? Sounded vaguely biblical with a twist of witchcraft.... I immediately googled "Covenants"- Ah, the terms of the loan. Got to be aware of what I am risking. What the bank wants in the way of assurances that I WILL respect their investment. I will update soon.

SBA LOAN DAY 7- DETAILS

March 20, 2009
I have been getting emails from other M3 sisters looking for details. Here are some more...My credit score is 758, it has gone down due to my high credit card debt which is one of the things I am consolidating with the SBA loan. I included in my presentation package. Marketing Materials, an updated executive summary statement from my business plan, a page that outlined why I wanted the money and what I was going to do with it. I also included a list of my board of advisers. I was later asked for a business resume which I put together using a template from iwork pages (they are cool). On the resume I listed Make Mine A Million and our latest win- Best of Marin.

SBA LOAN DAY 7- MORE DETAILS

March 20, 2009

From Monica with Health-e lunch: "hi again, I just heard back from Bank of Amer. they said I have to be 2 years positive cash flow to qualify for any loan... GRR! I'm not, are you 2 years positive CF? Thanks so much, sorry for all the q's!" Yes, I have been in the black, but barely. Forget B of A. I tried to get a line of credit with Wells and they completely blew me off and I have been banking with them over 20 years. Find a SBA certified business bank. A community bank. Someone who will listen to your mission and your story. My experience before ONE CAL BANK in Oakland was an ambitious young suited graduate anxious to sign me up for whatever promotion Wells is running (I think they get paid by the sign up). I went for the okie doke only to find my credit dinged by their review and a "no go" on the loan. No one ever even asked to see business plan or assumptions. It seems to me it is all about the programs they are running ... that and sending them my merchant business. Plus all their money is going toward absorbing other banks. Find a bank that is truly invested in community development.

SBA LOAN DAY-10 READY TO GO

March 23, 2009

My pre-qual letter arrived and now I have new language to learn. UCC1 on business assets required= A lien on my business. No personal collateral required. Principal Payments Only- acceptable to pay extra on principal not interest. No pre-payment penalty so if I sold the business or when I have a ROCKIN good year I can pay off the loan without 10 years of interest. On the personal level I decided to review my plan again to quiet my nervous nellies. Everything looks doable. Tomorrow I drop of my good faith payment of $500 and signed pre-qual letter and will be looking for funding next week.

SBA LOAN DAY-11 DOCS SIGNED

March 25, 2009

Headed over to ONE CAL bank this morning for an 11AM appointment with my new best friend, Robert, to sign submission documents for my SBA 7a loan. It even has a name, catchy if you hum it while driving. SBA 7A, SBA 7A, SBA 7A, can't you feel the rhythm? Once again smiles at the door before we entered the conference room. Robert was informative and very patient with all my questions. He is definitely my ally in this process. He reassured me that many people were nervous when signing their name to 300K in debt. We discussed the best way of securing this money for cash flow purposes. My present plan is to pay down all my high interest debt, pay my vendors and then park the balance in a savings account to use as my own lending tree. This way rather than hitting cards during the slow season I can create my own business line of credit to draw down and pay back. Brilliant. I have looked closely at my hinge factors (another new concept) so we know exactly what we have to accomplish here at Mugshots to be successful. Hinge Factor was explained to me as "the two or three things that MUST come true for Mugshots to be successful". This process gives us something concrete like, "average new photographer sign-up is xxx/yyy" or "number of heads photographed x various buy rates", to hang our income door on. This exercise was brought to me by one of my more conservative (if the sky falls in) advisers, who suggest, "a bottom up P&L plan based on all the detailed items that go into it." He doesn't like, doesn't like at all, plans based on "we can grow by X percent" ideas. Luckily, we have numerous hinges in our projections so we can stay on top of our income to debt quickly if there is a change in our revenue assumptions. So after much signing (my signature getting messier and messier) I left with a handshake turned into a hug for Robert and a new date to look forward to: Commitment Letter Time-this coming Friday, 2 weeks from the beginning of this process. I believe there are probably conditions ahead... liability insurance, etc.

SBA LOAN DAY-11 DOCS SIGNED

March 25, 2009

Oh, yes. I also left a $500 good faith deposit to cover the costs of drawing up docs. I also think it is worth noting that a businessperson, such as myself, can borrow a maximum of 2 million dollars, yes that is 2 millions of ones, on the SBA7a. That said this is one borrower's total revenue access. So, if I were a partner in another business that was interested in pursuing an SBA7a, my present debt (or soon to be present debt) would count against that loan potential. That would mean the partnership could only borrow 1.7 million from the SBA cause I already drew down 300K. I realize that most of us here at Make Mine A Million are not yet ready for the 2 million debt but I wanted to give you a peek at all the details. As I understand them, newbie that I am.

SBA LOAN DAY- lost count REFLECTIONS ON $

March 26, 2009

This morning I write empowered. Knowing that money is on its way is an amazing feeling. I am alive with the possibilities. Over the years I have had money in the bank, no money in the bank and really no money in the bank, with money on the way. This year I will have a reserve that is really a reserve. That is a powerful feeling. Now I can really work my plan without the fear of being flat broke. I can set attainable goals and have the capital to work those goals. While the risk is larger (the size of the loan) this is a "big girl pants" opportunity to grow Mugshots from a position of more financial strength. My mind has been spinning with ideas but I know that each idea must find it's way into the Mugshots business plan if it requires funding. I am a responsible steward of money and believe in fiscal responsiveness AND fiscal responsibility. But for today, my mind dances with a shopping list of Mugshots possibilities and the music is great!

SBA LOAN DAY 13- BANK LOAN APPROVAL

March 26, 2009

Just received a call from Robert at ONE CAL BANK (http://www.onecalif.com)! Hurrah! The bank’s committee has signed off the loan. Robert asked to verify some debt on my balance sheet which was easy because my twice monthly balance sheets, P&Ls and Financial Quick Checks are in a notebook right next the phone. Thank you Cheryl! Your bookkeeping records are up to date, clean and impressive. A Financial Quick Check (FQC) is Ellen Rohr of Bare Bones Biz's (monthly snapshot form that allows me to see at a glance my Income, COS, COGS, GROSS PROFITS, OPERATING EXPENSES, NET PROFIT, CASH FLOW AND QUICK RATIO. I have been trained to look at these to make sure numbers look good. I am not proud to admit sometimes I don't want to look at them, I would rather pretend, but ultimately reality is better than denial. And if I was soul searchingly honest, sometimes I feel broker than I really am. One of the great things about the FQC is that it also shows me how the money compares to last year, to the budget, YTD numbers and how much money is available in the bank. So now my financial future is headed to the Small Business Administration for approval. Luckily One California Bank is a SBA preferred lender so things are looking really good. Once the money is approved the funds will go into a checking account at the bank for use toward my expansion plans. Look out schools, photographers, kids and parents there are "school portraits worth framing" headed your way!!! www.mugsyclicks.com is humming grow, grow, grow!

SBA LOAN DAY- looking forward WAITING PATIENTLY

April 1, 2009

Now it is all in the government’s hands. The SBA has my paperwork and all I can do is wait. This morning I emailed Robert to check in. He emailed back he hoped to hear something by Friday but rumor has it Sacramento has been over-run with people like me scrambling for capital. Capital from the capitol. Ever intuitive he emailed me again with his support: (thanks M3 for teaching me to reach for the top). “Linda, I am very confident with your loan application. As I stated when I spoke with you last, you are the ideal candidate for this program. Minority based (woman owned), business savvy and an unquestionable entrepreneurial drive to be the best informed person you can be...If the SBA does not see that from my recommendation then there is something wrong with their faculties and I did not do my job to best market your skills. Until then, I will wait till they respond. I will reply as soon as I get word from SBA. Thank you for your patience.”
Robert

Funding Next Week

April 17, 2009

I am delighted to share that loan approval from the SBA has come!! Patience once again became a cornerstone of this process, as I have had to wait an extra week for funding due to a previously planned trip to DC to visit my daughter. Evidence of Insurance language became a multi-phone call challenge. I had not updated my business to reflect my LLC status (never even occurred to me) but these details are important to the loan process so it is good to make sure there is consistency in all your business documentations when entering into this process. I am excited about all the possibilities this funding offers. Clearing the credit card debt, knowing I have the capital to finish my technology projects and marketing plans is exhilarating. Yesterday as I biked thru the national mall from the Jefferson to the FDR memorial I was taken by the power of vision matched with commitment and timing. Still these intentions must be met with access and I am grateful for access to these monies to help make my business flourish.

Signing Final Loan Docs- 2 days until "money in the bank"

April 20, 2009

I am back from DC. Completely inspired by the chest forward atmosphere of our nation's capital. I had never been to Washington DC before Make Mine A Million, the "district" always seemed to represent someone other than me. But that has changed. As I stood at the fence before the White House I was amazed at the completely different vibe than my first visit in October of 2007. This time the sidewalk was lined with a rainbow of families instead of protesters. In so many accents the word Obama rang. This visit reflected not fur coats and Brooks Brothers but colorful dashikis, red, white and blue trucker caps, and every manner of Obamawear. Groups, as well as individuals, all with cameras witnessing their visit to the “house of Obama”. Hundreds of eyes scanning the yard for a bouncing dog named Bo or 2 happy children returning from school. Later when the presidential helicopter flew across the sky, thousands of arms raised throughout downtown DC in waves to our new leader in change. This time I am a member of the tribe! Change has come to me! Monetary Resources offered and opportunities expanded. 2009 is my year! I have turned off the bad news and responded to the good. For the last 8 years I have built a business in the shadow of an economy that invested in the few while the many scurried to keep up. I built a business brick by brick while the government undermined my foundation with war, greed and unchecked power. Tossed me a $600 tax recovery rebate while asking my future to assume a massive debt. Now in a few short months I have seen my hard work and due diligence rewarded. Access to funding provides a concrete tool to grow. Scary? Yes. Powerful? Intoxicating. Practical? Absolutely. Investment in my business has always proven profitable. I know it has as I have been doing it for years. So here I am 100 days into 2009, with stabilized sales AND increased potential. No television news screaming failure is playing in my house, we are too busy planning how to hire and train more photographers and the best way to share with more schools our revolutionary "school portraits worth framing"!

Practical considerations here:
Needed DL to verify identity, a blank check to cover loan fees. Lots of papers to assure bank, SBA etc. that I understood my legal rights and obligations. Wasn’t surprised to find out that this money was NOT to be used for investing in Ponzi schemes, marijuana farms or a long desired vacation. This money is for MUGSHOTS growth only. (If I was really honest, there have been times during the last month that I fantasized this money as “genie wish”). I also verified a willingness to keep the bank up to date with my yearly taxes and financial statements. I clarified that the bank would send reminders regarding their desired paperwork. Good to know.

How EXCITING is THIS???

April 24, 2009

Hi Linda, Congratulations we have funded your loan. Would you like me to send out the cashier checks or would you like to come to pick it up and put it in the mail yourself? Also, please send me the original settlement sheet back to you via mail. Thank you Pauline Nguyen AVP, SBA Closing Officer One California Bank, FSB1438 Webster Street, Suite 100Oakland, CA 94612Ph: 510.550.8427 Fax:510.550.8442PNguyen@OneCalBank.comwww.OneCalBank.com

Money In the Bank Options

May 23, 2009

So the SBA money went into my new money market account early in the month and I sprung immediately into...inaction. Partial paralysis, it felt so good having money in the bank my inner Scrooge wanted to visit the vault just to stack it and roll about in it's essence. Forget the economy, forget growing a business, just let me stretch out on the couch and feel secure. Well, that phase, like the rest of this borrowing money experience, came and then departed like the morning fog in San Francisco. The winking sun came when I realized every month I paid my loan payment out of borrowed capitol was not only money not invested in my business, it was decreasing access to my cherished options. In case that isn't clear... if I have 300K in capital and I pay $3000 a month to use that capital from the 300K I have banked I now only have 297K left to work with. Probably obvious to everyone but me from the beginning but when my inner insecurity runs from my inner ambitious I sometimes lose sight of the obvious. Next visit I will share all the wonderful things my ambitious creative self is energizing with capital.

Marketing 101

May 26, 2009

I love marketing. I love conceptualizing programs, energizing ideas and creating campaigns. I am frequently amused at the wit of my fingers on keyboards. Over the years marketing has always been my favorite part of owning my business. I have actually been pretty darn successful at it so it is probably a bit surprising that the second thing I did since my loan funding, after consolidating debt, was outsource my e-mail marketing. By hiring an email-marketing consultant I was able to leverage my strengths with follow thru. Since I am strong at marketing I felt that outsourcing the conception and implementation was an area that I would be able to easily monitor and direct. Since marketing makes my heart sing it was simpler to quickly assess what skills and qualities were in agreement with my vision. I feel blessed to now have the revenue to work with a marketing expert that will help take our product to an even higher level as well as assure that we don't fall behind because "I" am the only one who handles email marketing. Mitch Tarr of Zin Marketing has met my expectations at our every meeting and I can't wait to see the next evolution of vision and follow thru!

2009-01-17T15:00:00.001-08:00

Are You IN?
Hello fellow women business owners,
Over the last 3 years many of you have watched my business grow and flourish. Much of my success was due to what I have learned since winning the Make Mine A Million $ (M3)Business competition. This group has provided education and support in accessing me to not only the tools for growing but also the fellowship of other women moving beyond the known. Since becoming part of this organization I have more than doubled my revenue and have created income for more than 10 people. The hardest part of this experience was that all my business owner sisters were not a part of this process due to the competition aspect of the group. Now that has changed.

Count Me In (M3 Parent Organization) has launched a new more inclusive competition- A Race to your revenue goal- complete with business tools, training, and political clout. I would like to personally invite you to become a part of this amazing experience. I actually guarantee that joining this organization will be of value. If you join the race and participate in process and do not feel it was of value I will personally refund the $100 registration fee. I feel this strongly about the vision of this Count Me In and the potential of your businesses.

The timing of your signing up is very important to our quest for women’s economic independence through business growth, personal growth and job creation in our communities. Nell Merlino is headed to Congress next week to advocate for women-owned business' access to markets, experts, technology, and financing. There is going to be a lot of future debt allocated to rebuilding the economy and it is important that woman owned businesses be included in this plan. We all know who benefits first when women grow their businesses- women's priorities are family, education and healthcare- even before shopping :0).

Please join with us and grow your businesses. We are optimistic in spite of the terrible economic news. I know that my fellow women business owners will find a way to support their families no matter what the odds and Count Me In is dedicated to helping us to do so. Not only personally but as a group. By joining the race today you are standing with Nell as she speaks to the congressional decision makers as well as press with a passionate belief in our success. I can tell you from personal experience, this makes a difference. Here is a little nugget to chew on..women did not get access to equal credit until 1974, yes 1974- that was when the Equal Credit Opportunity Act was passed. And it took another few years for it to take full effect. Thank goodness for people like Nell who are willing to fight for women's equality at the economic table. We have come a long way but there are still inequities to balance. We are certainly smart enough, ambitious enough and dedicated enough.

So check out M3. Join Us. You will find answers and access to the information and tools you need to understand your business growth. Profit and Loss Statements, Balance Sheets, Marketing Plans, Business Plan writing, coaches, mentors, loans, SBA, operations manuals, etc. We have a network of women who are seeing success in businesses as diverse as hand colored buttons to drug testing assurances.

Together we can support each other's success and bring attention to our value to this country's future.
With love and faith in your vision,
Linda

Register at www.makemineamillion.org