Tuesday, October 09, 2012

"My" Why

Last night, our wondrous filmmaker Peggy Peralta (http://www.peggyperalta.com), touched my heart so deeply my eyes overflowed.

We had been working on voice overs for a training video and at the end of my "director's commentary" regarding all the antics necessary to capture a compelling portrait of a 3 year old she told me she wanted to share something with me.  It was like 9 PM and I had been working since 6AM... but she was so sweet in her presentation that I had to say yes.

First she shared how inspired she had been at an earlier discussion of finding your "why" so much so that she now had a dog eared copy of my friend Simon Sinek's book "Start with Why".  (http://www.startwithwhy.com).   I had met and photographed Simon as he toured with the Make Mine A Million$ business competitions.  Simon would hold a room of women business owners in rapture as he clarified the difference between a business to make money and a business with meaning and true mission.  I have used Simon's vision many times to help determine whether or not a photographer is truly in line with our MugsyClicks values, but like many other good practices,  it is often easier to preach than live.

At that point Peggy cued up her laptop, stuck big round headphones over my ears and just before she turned off the lights she said "just close your eyes and listen, and imagine your photos illustrating your words" ... and for just a few minutes I truly heard myself.  My candid, heartfelt words sharing "why" creating photographs of children touches my heart, why taking that gift and bringing it to kids in schools became my mission.  To hear myself and to realize that Peggy heard me as well, and that others felt the same mission, was deeply moving.

So much of the time the heart of a business becomes lost in the details.  Change, that doesn't happen fast enough, things that don't work like expected.  Websites that crash.  Labs that don't deliver on their promises.  People who are so unhappy inside that they spread their pain in emails, phone messages and nasty comments.   There are so many moving parts that keeping the machine moving can be overwhelming.  But for a few minutes in a dark room with my eyes closed I heard, and recognized my own truth, And it was good.  Thank you so much Peggy for the reminder.  
Here is Peggy's vision for you to share..


Dedicated Sonoma County MugsyClicks photographer Michelle Feileacan convinces her son Meyer to stand for a his yearly first day of school portrait.  This photographic record will only become more precious with each passing year.

"They grow so fast".  You hear it from every grandparent, teacher, aunt or passerby.  Such a cliche, but like every good repeatable, it is true.  Outgrown shoes, clothes and toys.  Lessons that become the fabric of their being.  They grow so fast.

That is why our photographers practice what they preach.  Because she knows the value of the conscious image, each year Michelle Feileacan takes the time to lead Meyer to the same spot to photograph his first day of school.  Repeating the same process each year gives Meyer,  not just a visual record of his growth,  but a memory of his childhood.  Each one of these images will bring him back to a time and place.  This kind of familiar continuity is what school photography is all about for us.  As photographers we watch your children grow toward adulthood.  We create a record of life in images.  Prints to display, share and cherish. We know that it is in that continuity that these yearly images will someday become the fabric of school memories and relationships shared.  click to view more of Michelle's work

Meyer's 2nd grade school portrait by MugsyClicks photographer Kate Nagle.